Project title
Strengthening the market position of Remember Forever through the implementation of audit recommendations and a design strategy
The project is implemented by Remember Forever Jolanta Szewczyk and is co-financed by the European Union under the programme European Funds for Eastern Poland 2021–2027,
Measure 1.4 – Design in SMEs.
Project number: FEPW.01.04-IP.01-0216/25
Opis projektu
The aim of the project is to strengthen the market position of Remember Forever (RF) in the cremation urn market through investments in new production technologies and the expansion of the product offer with innovative and personalised products aligned with global market trends.
As part of the project, a design audit and design strategy were carried out, including an analysis of the company’s current operations, an assessment of the existing design status, and the identification of directions and plans for further development. The planned activities result directly from the recommendations included in the audit and the developed design strategy.
The subject of the project is the implementation of a comprehensive design process enabling the development of an innovative product line by improving existing products and introducing entirely new solutions.
Zakres projektu – produkty
Ulepszenie istniejących produktów obejmuje:
- • A collection of double urns,
- • A collection of monochrome laser-engraved plaques.
Wdrożenie nowych produktów obejmuje:
- • A collection of ecological and biodegradable urns,
- • A collection of urns with UV prints,
- • A collection of capsules / protective niches for burial in the ground or storage in columbaria.
Działania realizowane w projekcie
The following activities will be carried out as part of the project:
- Development of a conceptual design.
- Development of a detailed design.
- Creation of prototypes.
- Prototype testing with a consumer group.
- Development of marketing materials.
- Brand strategy and visual identity.
- Refresh of the website through the implementation of a product configurator and a B2B panel.
- Purchase of software and equipment necessary for the implementation of new products.
The project is implemented with the participation of experienced industrial design specialists, enabling the development of coherent, functional and aesthetic product solutions.
Grupy docelowe
The project is addressed to:
- • Individual clients seeking modern and personalised funeral products,
- • Business partners from the funeral industry,
- • Domestic and international customers interested in innovative product solutions.
Cele projektu
- • Increasing the competitiveness of Remember Forever,
- • Development of innovative funeral products,
- • Implementation of modern design and production processes,
- • Strengthening the brand’s position on domestic and international markets.
Efekty i rezultaty projektu
The implementation of the project will contribute to:
- • Expansion of sales markets and the company’s product offer,
- • Increase in company revenues (estimated up to 30%),
- • Increased profitability through the development of premium and personalised products,
- • Improved efficiency of operational processes and reduction of material losses,
- • Market differentiation through unique design solutions.
Wartość projektu i finansowanie
Total project value:
856,941.00 PLN
European Funds co-financing:
460,130.00 PLN
Beneficiary’s own contribution:
396,811.00 PLN
Informacje dodatkowe
The project is implemented in accordance with the principles of the European Union cohesion policy.
More information about European Funds is available at:
www.mapadotacji.gov.pl
Projekt realizowany jest zgodnie z zasadami polityki spójności Unii Europejskiej.
Więcej informacji o Funduszach Europejskich dostępnych jest na stronie:
www.mapadotacji.gov.pl